Story
Lululemon Modernizes Online Checkout with Shopify
Lululemon, a consumer discretionary organization in Canada, uses Shopify Plus from Shopify to support digital commerce for ecommerce and payments teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for online checkout |
| Capability | Digital commerce stays visible to adjacent teams through Shopify Plus |
| Capability | Ecommerce and payments teams work from the same Shopify Plus record for online checkout |
Story
Lululemon grew online checkout faster than the local tools around it. From Canada, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Ecommerce and payments teams were the ones stitching the picture together by hand.
Rolling out Shopify Plus put digital commerce on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Lululemon keeps the product in the path where work already happens, so ecommerce and payments teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier digital commerce. Online checkout is easier to inspect, and adjacent groups can join ecommerce and payments teams without a guided tour of someone's desktop.