Story
Genesys
LANXESSLANXESS Extends Outbound Across Product Communications
LANXESS, a materials organization in Germany, uses Outbound from Genesys to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer messaging has a clear owner |
| Productivity | Handoffs in product communications sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Outbound is the governed place product and growth teams use for product communications |
Story
Inside LANXESS, product communications used to depend on whoever still had the latest file. That pattern is common in materials groups working out of Germany. Product and growth teams needed a system that would still make sense after the original project team moved on.
LANXESS uses Outbound from Genesys as the working layer for customer messaging. Genesys is a contact center and customer experience platform used to route voice, digital, and AI-assisted conversations. The practical change is simple: product communications has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What LANXESS gets from Genesys is a durable place to run product communications and a way for product and growth teams to see the same customer messaging at the same time.
