Story
OpenAI
LaLigaLaLiga Modernizes Spoken Interfaces with OpenAI
LaLiga, an information technology organization in Spain, uses ChatGPT Enterprise from OpenAI to support customer and product conversations for product and contact center teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because spoken interfaces has a clear owner |
| Productivity | Handoffs in customer and product conversations sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how customer and product conversations actually runs |
Story
LaLiga grew spoken interfaces faster than the local tools around it. From Spain, information technology teams still had to serve customers and internal partners who expected a straight answer. Product and contact center teams were the ones stitching the picture together by hand.
Rolling out ChatGPT Enterprise put customer and product conversations on OpenAI. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. LaLiga keeps the product in the path where work already happens, so product and contact center teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer and product conversations. Spoken interfaces is easier to inspect, and adjacent groups can join product and contact center teams without a guided tour of someone's desktop.
