Story
Adobe
Jet2Jet2 Brings Experience Feedback onto Adobe
Jet2, an industrials organization in the United Kingdom, uses Adobe Analytics from Adobe to support research and listening for CX and people teams.
CX and people teams at Jet2 review experience feedback in Adobe Analytics rather than in personal files.
“Industrials work at Jet2 spans more than one site, even when headquarters sits in the United Kingdom.”
“CX and people teams asked for a shared way to run research and listening without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Insight | Research and listening stays visible to adjacent teams through Adobe Analytics |
| Insight | CX and people teams work from the same Adobe Analytics record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
Story
Industrials work at Jet2 spans more than one site, even when headquarters sits in the United Kingdom. Experience feedback was splitting across regional habits. CX and people teams asked for a shared way to run research and listening without freezing local judgment.
Adobe (Adobe Analytics) is what they standardized on. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. Jet2 uses it as the system of record for experience feedback, with CX and people teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
