Story
Informatica
InterpublicInterpublic Modernizes Event Streams with Informatica
Interpublic, a communication services organization in the United States, uses Intelligent Data Management Cloud from Informatica to support real-time operations for platform engineers.
Interpublic folded Intelligent Data Management Cloud into real-time operations so platform engineers share one view of event streams.
“From the United States, communication services teams still had to serve customers and internal partners who expected a straight answer.”
“Informatica is an enterprise data management platform for integration, quality, catalog, and master data across clouds.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for event streams |
| Capability | Real-time operations stays visible to adjacent teams through Intelligent Data Management Cloud |
| Capability | Platform engineers work from the same Intelligent Data Management Cloud record for event streams |
Story
Interpublic grew event streams faster than the local tools around it. From the United States, communication services teams still had to serve customers and internal partners who expected a straight answer. Platform engineers were the ones stitching the picture together by hand.
Rolling out Intelligent Data Management Cloud put real-time operations on Informatica. Informatica is an enterprise data management platform for integration, quality, catalog, and master data across clouds. Interpublic keeps the product in the path where work already happens, so platform engineers do not context-switch into a graveyard system used only for audits.
The visible result is steadier real-time operations. Event streams is easier to inspect, and adjacent groups can join platform engineers without a guided tour of someone's desktop.
