Story
HubSpot
EcopetrolHubSpot Supports Revenue Operations at Ecopetrol
Ecopetrol, an energy organization in Colombia, uses HubSpot CRM from HubSpot to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Revenue | Revenue operations stays visible to adjacent teams through HubSpot CRM |
| Capability | Sellers and partner managers work from the same HubSpot CRM record for pipeline and account data |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
Story
Ecopetrol grew pipeline and account data faster than the local tools around it. From Colombia, energy teams still had to serve customers and internal partners who expected a straight answer. Sellers and partner managers were the ones stitching the picture together by hand.
Rolling out HubSpot CRM put revenue operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Ecopetrol keeps the product in the path where work already happens, so sellers and partner managers do not context-switch into a graveyard system used only for audits.
The visible result is steadier revenue operations. Pipeline and account data is easier to inspect, and adjacent groups can join sellers and partner managers without a guided tour of someone's desktop.
