Story
Adobe
QualcommHow Qualcomm Runs Research and Listening on Adobe Creative Cloud
Qualcomm, an information technology organization in the United States, uses Adobe Creative Cloud from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for experience feedback |
| Capability | Research and listening stays visible to adjacent teams through Adobe Creative Cloud |
| Capability | CX and people teams work from the same Adobe Creative Cloud record for experience feedback |
Story
Qualcomm is based in the United States and runs information technology operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Adobe, with Adobe Creative Cloud as the product CX and people teams actually open. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. For Qualcomm, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
