Story
Canva
Metro AGHow Metro AG Runs Experience Delivery on Magic Studio
Metro AG, a consumer staples organization in Germany, uses Magic Studio from Canva to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Magic Studio |
| Capability | Experience and web teams work from the same Magic Studio record for digital journeys |
Story
Metro AG is based in Germany and runs consumer staples operations at a scale where digital journeys cannot live in side channels. Experience and web teams were reconciling competing copies of the same work, which slowed experience delivery and hid who owned the next step.
The company runs experience delivery on Canva, with Magic Studio as the product experience and web teams actually open. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. For Metro AG, that means experience and web teams can open one workflow, see digital journeys, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for digital journeys.
