Story
Canva
Dick's Sporting GoodsHow Dick's Sporting Goods Runs Research and Listening on Magic Studio
Dick's Sporting Goods, a consumer discretionary organization in the United States, uses Magic Studio from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how research and listening actually runs |
Story
Dick's Sporting Goods is based in the United States and runs consumer discretionary operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Canva, with Magic Studio as the product CX and people teams actually open. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. For Dick's Sporting Goods, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
