Story
Canva
ChimeHow Chime Runs Creative Operations on Magic Studio
Chime, a financials organization in the United States, uses Magic Studio from Canva to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Designers and marketers work from the same Magic Studio record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
Story
Financials work at Chime spans more than one site, even when headquarters sits in the United States. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Chime uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
