Story
Twilio
ChanelHow Chanel Runs Customer Support on Twilio Voice
Chanel, a consumer discretionary organization in France, uses Twilio Voice from Twilio to support customer support for support agents.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in customer support sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Twilio Voice is the governed place support agents use for customer support |
| Capability | New joiners can see how customer support actually runs |
Story
Consumer Discretionary work at Chanel spans more than one site, even when headquarters sits in France. Support tickets was splitting across regional habits. Support agents asked for a shared way to run customer support without freezing local judgment.
Twilio (Twilio Voice) is what they standardized on. Twilio provides customer engagement APIs for messaging, voice, email, and customer data, used to build communications into products. Chanel uses it as the system of record for support tickets, with support agents as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
