Story
Canva
Baker HughesHow Baker Hughes Runs Experience Delivery on Magic Studio
Baker Hughes, an energy organization in the United States, uses Magic Studio from Canva to support experience delivery for experience and web teams.
Baker Hughes asked for a cleaner operating picture of digital journeys. Canva is what they run.
“Energy work at Baker Hughes spans more than one site, even when headquarters sits in the United States.”
“Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in experience delivery sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Magic Studio is the governed place experience and web teams use for experience delivery |
| Capability | New joiners can see how experience delivery actually runs |
Story
Energy work at Baker Hughes spans more than one site, even when headquarters sits in the United States. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Baker Hughes uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
