Story
Canva
GoToGoTo Modernizes Content Production with Canva
GoTo, a consumer discretionary organization in Indonesia, uses Canva from Canva to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Designers and marketers work from the same Canva record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
Story
GoTo is based in Indonesia and runs consumer discretionary operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Canva, with Canva as the product designers and marketers actually open. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. For GoTo, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
