Story
IBM
GenmabGenmab Extends IBM Instana Across Applied AI Delivery
Genmab, a health care organization in Denmark, uses IBM Instana from IBM to support applied AI delivery for ML and product teams.
Value results
| Category | Value result |
|---|---|
| Capability | Applied AI delivery stays visible to adjacent teams through IBM Instana |
| Capability | ML and product teams work from the same IBM Instana record for model serving |
| Capability | Model serving can be reviewed without waiting on a personal export |
Story
Inside Genmab, applied AI delivery used to depend on whoever still had the latest file. That pattern is common in health care groups working out of Denmark. ML and product teams needed a system that would still make sense after the original project team moved on.
Genmab uses IBM Instana from IBM as the working layer for model serving. IBM offers hybrid cloud, AI, and automation software, including watsonx, Red Hat OpenShift, and observability products for large enterprises. The practical change is simple: applied AI delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Genmab gets from IBM is a durable place to run applied AI delivery and a way for ML and product teams to see the same model serving at the same time.
