Story
HubSpot
Extended Stay AmericaExtended Stay America Uses Sales Hub for Customer Profiles
Extended Stay America, a consumer discretionary organization in the United States, uses Sales Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Data and experience teams work from the same Sales Hub record for customer profiles |
| Capability | Customer profiles can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer profiles |
Story
Inside Extended Stay America, customer data operations used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of the United States. Data and experience teams needed a system that would still make sense after the original project team moved on.
Extended Stay America uses Sales Hub from HubSpot as the working layer for customer profiles. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. The practical change is simple: customer data operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Extended Stay America gets from HubSpot is a durable place to run customer data operations and a way for data and experience teams to see the same customer profiles at the same time.
