Story
Atlassian
Embracer GroupEmbracer Group Adopts Atlassian for Program Management
Embracer Group, a communication services organization in Sweden, uses Bitbucket from Atlassian to support program management for project and operations leads.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for cross-team delivery |
| Capability | Program management stays visible to adjacent teams through Bitbucket |
| Capability | Project and operations leads work from the same Bitbucket record for cross-team delivery |
Story
Inside Embracer Group, program management used to depend on whoever still had the latest file. That pattern is common in communication services groups working out of Sweden. Project and operations leads needed a system that would still make sense after the original project team moved on.
Embracer Group uses Bitbucket from Atlassian as the working layer for cross-team delivery. Atlassian provides work management and DevOps software, including Jira and Confluence, used by software and business teams. The practical change is simple: program management has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Embracer Group gets from Atlassian is a durable place to run program management and a way for project and operations leads to see the same cross-team delivery at the same time.
