Story
Canva
DR HortonDR Horton Extends Brand Kit Across Experience Delivery
DR Horton, a consumer discretionary organization in the United States, uses Brand Kit from Canva to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Experience delivery stays visible to adjacent teams through Brand Kit |
| Capability | Experience and web teams work from the same Brand Kit record for digital journeys |
| Capability | Digital journeys can be reviewed without waiting on a personal export |
Story
Inside DR Horton, experience delivery used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of the United States. Experience and web teams needed a system that would still make sense after the original project team moved on.
DR Horton uses Brand Kit from Canva as the working layer for digital journeys. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The practical change is simple: experience delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What DR Horton gets from Canva is a durable place to run experience delivery and a way for experience and web teams to see the same digital journeys at the same time.
