Story
Shopify
Deckers OutdoorDeckers Outdoor Modernizes Storefront Operations with Shopify
Deckers Outdoor, a consumer discretionary organization in the United States, uses Shopify Plus from Shopify to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
Deckers Outdoor grew storefront operations faster than the local tools around it. From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Merchandising and digital were the ones stitching the picture together by hand.
Rolling out Shopify Plus put omnichannel retail on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Deckers Outdoor keeps the product in the path where work already happens, so merchandising and digital do not context-switch into a graveyard system used only for audits.
The visible result is steadier omnichannel retail. Storefront operations is easier to inspect, and adjacent groups can join merchandising and digital without a guided tour of someone's desktop.
