Story
Shopify
Deckers OutdoorDeckers Outdoor Modernizes Storefront Operations with Shopify
Deckers Outdoor, a consumer discretionary organization in the United States, uses Shopify Plus from Shopify to support omnichannel retail for merchandising and digital.
Deckers Outdoor runs omnichannel retail on Shopify so ownership is obvious when work stalls.
“From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer.”
“Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
Deckers Outdoor grew storefront operations faster than the local tools around it. From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Merchandising and digital were the ones stitching the picture together by hand.
Rolling out Shopify Plus put omnichannel retail on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Deckers Outdoor keeps the product in the path where work already happens, so merchandising and digital do not context-switch into a graveyard system used only for audits.
The visible result is steadier omnichannel retail. Storefront operations is easier to inspect, and adjacent groups can join merchandising and digital without a guided tour of someone's desktop.
