Story
Adobe
DataRobotDataRobot Modernizes Content Production with Adobe
DataRobot, an information technology organization in the United States, uses Adobe Experience Cloud from Adobe to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through Adobe Experience Cloud |
| Capability | Designers and marketers work from the same Adobe Experience Cloud record for content production |
Story
DataRobot grew content production faster than the local tools around it. From the United States, information technology teams still had to serve customers and internal partners who expected a straight answer. Designers and marketers were the ones stitching the picture together by hand.
Rolling out Adobe Experience Cloud put creative operations on Adobe. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. DataRobot keeps the product in the path where work already happens, so designers and marketers do not context-switch into a graveyard system used only for audits.
The visible result is steadier creative operations. Content production is easier to inspect, and adjacent groups can join designers and marketers without a guided tour of someone's desktop.
