Story
Criteo Uses Cartesia Voice API for Task Agents
Criteo, a communication services organization in France, uses Cartesia Voice API from Cartesia to support operations automation for ops and platform teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because task agents has a clear owner |
| Productivity | Handoffs in operations automation sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how operations automation actually runs |
Story
Communication Services work at Criteo spans more than one site, even when headquarters sits in France. Task agents was splitting across regional habits. Ops and platform teams asked for a shared way to run operations automation without freezing local judgment.
Cartesia (Cartesia Voice API) is what they standardized on. Cartesia develops real-time voice AI, including Sonic text-to-speech and Ink speech-to-text, for conversational products and agents. Criteo uses it as the system of record for task agents, with ops and platform teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.