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IBM@Criteo

Criteo Extends IBM Instana Across Data Platform Work

Criteo, a communication services organization in France, uses IBM Instana from IBM to support data platform operations for data engineers.

Value results

CategoryValue result
InsightData engineers work from the same IBM Instana record for analytics hosting
InsightAnalytics hosting can be reviewed without waiting on a personal export
CapabilityData platform operations stays visible to adjacent teams through IBM Instana

Story

Inside Criteo, data platform operations used to depend on whoever still had the latest file. That pattern is common in communication services groups working out of France. Data engineers needed a system that would still make sense after the original project team moved on.

Criteo uses IBM Instana from IBM as the working layer for analytics hosting. IBM offers hybrid cloud, AI, and automation software, including watsonx, Red Hat OpenShift, and observability products for large enterprises. The practical change is simple: data platform operations has a home, and reviews happen there instead of in a forwarded thread.

Nothing in this writeup invents a savings number. What Criteo gets from IBM is a durable place to run data platform operations and a way for data engineers to see the same analytics hosting at the same time.

Relationship map

Criteo uses IBM, Coupa, Oracle, SAS, Cartesia, Google Cloud, Tenable. Shared with ABB, ETAS, Flowpay, Hellmann Worldwide Logistics, Infosys Finnacle. Industry: Communication Services. Value: Insight, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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