Story
PayPal
Columbia SportswearColumbia Sportswear Uses Venmo for Online Checkout
Columbia Sportswear, a consumer discretionary organization in the United States, uses Venmo from PayPal to support digital commerce for ecommerce and payments teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in digital commerce sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Venmo is the governed place ecommerce and payments teams use for digital commerce |
| Capability | New joiners can see how digital commerce actually runs |
Story
Inside Columbia Sportswear, digital commerce used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of the United States. Ecommerce and payments teams needed a system that would still make sense after the original project team moved on.
Columbia Sportswear uses Venmo from PayPal as the working layer for online checkout. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. The practical change is simple: digital commerce has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Columbia Sportswear gets from PayPal is a durable place to run digital commerce and a way for ecommerce and payments teams to see the same online checkout at the same time.
