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storyNetherlandsConsumer DiscretionaryCapability

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Unity@Booking

Booking Adopts Unity for Engineering Design

Booking, a consumer discretionary organization in the Netherlands, uses Sentis from Unity to support engineering design for design engineers.

Value results

CategoryValue result
CapabilityDesign engineers work from the same Sentis record for product design
CapabilityProduct design can be reviewed without waiting on a personal export
CapabilityNamed workflow replaces ad hoc routing for product design

Story

Booking did not need another dashboard that nobody opened. It needed engineering design to move. In the Netherlands, design engineers already knew where product design went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.

Sentis from Unity is now in that path. Unity is a real-time 3D platform used for games, digital twins, and industrial visualization. The company treats it as production tooling for engineering design, which is why design engineers live in it rather than exporting from it once a quarter.

Booking can show how product design is handled today. That is the value: a repeatable way to run engineering design on software the rest of the industry already recognizes.

Relationship map

Booking uses Unity, OpenText, NVIDIA, Shopify, Tenable. Shared with 6sense, Abnormal Security, Adobe, Airtable, Aisin. Industry: Consumer Discretionary. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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