Story
HubSpot
Bio-Rad LaboratoriesBio-Rad Laboratories Standardizes Pipeline Data on HubSpot
Bio-Rad Laboratories, a health care organization in the United States, uses Marketing Hub from HubSpot to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Revenue | Revenue operations stays visible to adjacent teams through Marketing Hub |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for pipeline and account data |
Story
Health Care work at Bio-Rad Laboratories spans more than one site, even when headquarters sits in the United States. Pipeline and account data was splitting across regional habits. Sellers and partner managers asked for a shared way to run revenue operations without freezing local judgment.
HubSpot (Marketing Hub) is what they standardized on. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Bio-Rad Laboratories uses it as the system of record for pipeline and account data, with sellers and partner managers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
