Story
Baxter International Runs Research and Writing with OpenAI
Baxter International, a health care organization in the United States, uses Custom GPTs from OpenAI to support research and writing for knowledge workers.
Value results
| Category | Value result |
|---|---|
| Capability | Internal knowledge work can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for internal knowledge work |
| Capability | Research and writing stays visible to adjacent teams through Custom GPTs |
Story
Baxter International grew internal knowledge work faster than the local tools around it. From the United States, health care teams still had to serve customers and internal partners who expected a straight answer. Knowledge workers were the ones stitching the picture together by hand.
Rolling out Custom GPTs put research and writing on OpenAI. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. Baxter International keeps the product in the path where work already happens, so knowledge workers do not context-switch into a graveyard system used only for audits.
The visible result is steadier research and writing. Internal knowledge work is easier to inspect, and adjacent groups can join knowledge workers without a guided tour of someone's desktop.