Story
Basecamp Runs Hybrid Collaboration with Zoom
Basecamp, an information technology organization in the United States, uses Zoom Rooms from Zoom to support hybrid collaboration for employees and partners.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because distributed meetings has a clear owner |
| Productivity | Handoffs in hybrid collaboration sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Zoom Rooms is the governed place employees and partners use for hybrid collaboration |
Story
Basecamp did not need another dashboard that nobody opened. It needed hybrid collaboration to move. In the United States, employees and partners already knew where distributed meetings went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Zoom Rooms from Zoom is now in that path. Zoom provides video meetings, phone, and contact center products used for internal collaboration and customer conversations. The company treats it as production tooling for hybrid collaboration, which is why employees and partners live in it rather than exporting from it once a quarter.
Basecamp can show how distributed meetings is handled today. That is the value: a repeatable way to run hybrid collaboration on software the rest of the industry already recognizes.