Story
Adobe
AviancaAvianca Modernizes Content Production with Adobe
Avianca, an industrials organization in Colombia, uses Adobe Experience Cloud from Adobe to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Adobe Experience Cloud is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
Avianca is based in Colombia and runs industrials operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Adobe, with Adobe Experience Cloud as the product designers and marketers actually open. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. For Avianca, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
