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Unity@Audi

Audi Standardizes Product Design on Unity

Audi, a consumer discretionary organization in Germany, uses Unity Cloud from Unity to support engineering design for design engineers.

Unity Cloud became the place Audi uses to author and review designs in a shared environment instead of file sprawl.

“Consumer Discretionary work at Audi spans more than one site, even when headquarters sits in Germany.”
“Design engineers asked for a shared way to run engineering design without freezing local judgment.”
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Independent write-up. Figures come from public sources or are illustrative.

Value results

CategoryValue result
CapabilityProduct design can be reviewed without waiting on a personal export
CapabilityNamed workflow replaces ad hoc routing for product design
CapabilityEngineering design stays visible to adjacent teams through Unity Cloud

Story

Consumer Discretionary work at Audi spans more than one site, even when headquarters sits in Germany. Product design was splitting across regional habits. Design engineers asked for a shared way to run engineering design without freezing local judgment.

Unity (Unity Cloud) is what they standardized on. Unity is a real-time 3D platform used for games, digital twins, and industrial visualization. Audi uses it as the system of record for product design, with design engineers as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Value Graph

Audi uses Unity, Intuit, AWS, VMware, Grafana Labs, Microsoft Azure, Shopify, Snowflake, Snyk, Cartesia, Smartsheet, Siemens Digital Industries Software. Shared with 6sense, Abnormal Security, Adobe, Airtable, Aisin. Industry: Consumer Discretionary. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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