Story
Adobe
AptivAptiv Extends Adobe Commerce Across Experience Delivery
Aptiv, a consumer discretionary organization in Ireland, uses Adobe Commerce from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because digital journeys has a clear owner |
| Productivity | Handoffs in experience delivery sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Adobe Commerce is the governed place experience and web teams use for experience delivery |
Story
Inside Aptiv, experience delivery used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of Ireland. Experience and web teams needed a system that would still make sense after the original project team moved on.
Aptiv uses Adobe Commerce from Adobe as the working layer for digital journeys. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The practical change is simple: experience delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Aptiv gets from Adobe is a durable place to run experience delivery and a way for experience and web teams to see the same digital journeys at the same time.
