Story
OpenAI
AppleApple Uses OpenAI API for Spoken Interfaces
Apple, an information technology organization in the United States, uses OpenAI API from OpenAI to support customer and product conversations for product and contact center teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in customer and product conversations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | OpenAI API is the governed place product and contact center teams use for customer and product conversations |
| Capability | New joiners can see how customer and product conversations actually runs |
Story
Inside Apple, customer and product conversations used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. Product and contact center teams needed a system that would still make sense after the original project team moved on.
Apple uses OpenAI API from OpenAI as the working layer for spoken interfaces. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. The practical change is simple: customer and product conversations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Apple gets from OpenAI is a durable place to run customer and product conversations and a way for product and contact center teams to see the same spoken interfaces at the same time.
