Story
Informatica
AltriaAltria Brings Governed Analytics onto Informatica
Altria, a consumer staples organization in the United States, uses Master Data Management from Informatica to support enterprise reporting for analysts and finance partners.
Value results
| Category | Value result |
|---|---|
| Risk and compliance | Analysts and finance partners work from the same Master Data Management record for governed analytics |
| Risk and compliance | Governed analytics can be reviewed without waiting on a personal export |
| Capability | Enterprise reporting stays visible to adjacent teams through Master Data Management |
Story
Consumer Staples work at Altria spans more than one site, even when headquarters sits in the United States. Governed analytics was splitting across regional habits. Analysts and finance partners asked for a shared way to run enterprise reporting without freezing local judgment.
Informatica (Master Data Management) is what they standardized on. Informatica is an enterprise data management platform for integration, quality, catalog, and master data across clouds. Altria uses it as the system of record for governed analytics, with analysts and finance partners as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
