Story
Adobe
BioNTechAdobe Supports Experience Delivery at BioNTech
BioNTech, a health care organization in Germany, uses Adobe Experience Cloud from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Experience delivery stays visible to adjacent teams through Adobe Experience Cloud |
| Capability | Experience and web teams work from the same Adobe Experience Cloud record for digital journeys |
| Capability | Digital journeys can be reviewed without waiting on a personal export |
Story
BioNTech grew digital journeys faster than the local tools around it. From Germany, health care teams still had to serve customers and internal partners who expected a straight answer. Experience and web teams were the ones stitching the picture together by hand.
Rolling out Adobe Experience Cloud put experience delivery on Adobe. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. BioNTech keeps the product in the path where work already happens, so experience and web teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier experience delivery. Digital journeys is easier to inspect, and adjacent groups can join experience and web teams without a guided tour of someone's desktop.
