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Elastic@Adidas

Adidas Modernizes Application Health with Elastic

Adidas, a consumer discretionary organization in Germany, uses Elasticsearch from Elastic to support production support for SREs and developers.

Adidas asked for a cleaner operating picture of application health. Elastic is what they run.

“From Germany, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer.”
“Elastic builds search, observability, and security software on Elasticsearch, used to find information and investigate operational data.”
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Independent write-up. Figures come from public sources or are illustrative.

Value results

CategoryValue result
CapabilityNamed workflow replaces ad hoc routing for application health
CapabilityProduction support stays visible to adjacent teams through Elasticsearch
CapabilitySREs and developers work from the same Elasticsearch record for application health

Story

Adidas grew application health faster than the local tools around it. From Germany, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. SREs and developers were the ones stitching the picture together by hand.

Rolling out Elasticsearch put production support on Elastic. Elastic builds search, observability, and security software on Elasticsearch, used to find information and investigate operational data. Adidas keeps the product in the path where work already happens, so SREs and developers do not context-switch into a graveyard system used only for audits.

The visible result is steadier production support. Application health is easier to inspect, and adjacent groups can join SREs and developers without a guided tour of someone's desktop.

Value Graph

Adidas uses Elastic, Check Point, Oracle, Proofpoint, Shopify, Salesforce. Shared with ABN AMRO, Accor, Airbyte, Allstate, Amwell. Industry: Consumer Discretionary. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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