Customer
British American Tobacco
British American Tobacco is a consumer staples organization based in the United Kingdom. Operating teams there use enterprise software to run customer, data, and internal processes.
All British American Tobacco customer value stories
Pega@British American Tobacco
Pega Smart Claims became the place British American Tobacco uses to hand stable, rules-based tasks to software robots so people handle exceptions.
New Relic@British American Tobacco
British American Tobacco standardized application health on New Relic instead of keeping parallel copies.
Microsoft@British American Tobacco
British American Tobacco asked for a cleaner operating picture of cross-team delivery. Microsoft is what they run.
Canva@British American Tobacco
CX and people teams at British American Tobacco review experience feedback in Canva rather than in personal files.
Atlassian@British American Tobacco
Shared Confluence workspaces help British American Tobacco keep program management honest across teams.