Customer
British American Tobacco
British American Tobacco is a consumer staples organization based in the United Kingdom. Operating teams there use enterprise software to run customer, data, and internal processes.
Value Graph
British American Tobacco uses Pega, New Relic, Microsoft Azure, Canva, Atlassian. Industry: Consumer Staples. Drag nodes, filter types, or expand a node to follow more commonalities.
All British American Tobacco customer value stories (5)
Pega@British American Tobacco
Pega Smart Claims became the place British American Tobacco uses to hand stable, rules-based tasks to software robots so people handle exceptions.
New Relic@British American Tobacco
British American Tobacco standardized application health on New Relic instead of keeping parallel copies.
Microsoft Azure@British American Tobacco
British American Tobacco asked for a cleaner operating picture of cross-team delivery. Microsoft is what they run.
Canva@British American Tobacco
CX and people teams at British American Tobacco review experience feedback in Canva rather than in personal files.
Atlassian@British American Tobacco
Shared Confluence workspaces help British American Tobacco keep program management honest across teams.