Oracle Alloy Enables UAE Telecom Leader to Deliver Sovereign Cloud Services with AI Capabilities

du, one of the UAE's largest telecommunications companies with over 9.1 million subscribers, has provided application hosting and technology management infrastructure services to business, government, and public sector organizations for nearly a decade. However, the company faced mounting challenges maintaining data centers capable of delivering advanced cloud technologies at scale. Critically, UAE public sector organizations had limited options for adopting public cloud services due to stringent regulatory requirements mandating that data be stored and processed within the country's borders, creating a market opportunity du could not address with traditional infrastructure.

To overcome these constraints, du migrated its customer and internal workloads to Oracle Alloy, a dedicated cloud infrastructure platform, becoming the first Oracle partner in the UAE to offer customers the full range of Oracle Cloud Infrastructure (OCI) services within a sovereign cloud environment. This solution enables both private and public sector clients of all sizes to deploy advanced technologies—including distributed cloud computing, generative AI, and machine learning infrastructure—while maintaining full compliance with UAE data residency, security, and regulatory control requirements. du now provides a fully differentiated offering against competitors by delivering enterprise-grade cloud capabilities with guaranteed data sovereignty.

Beyond market differentiation, the infrastructure consolidation delivered significant operational benefits. du substantially reduced the physical footprint of its data centers, achieving measurable improvements in energy efficiency and environmental sustainability through decreased power consumption and a lower carbon footprint. The sovereign cloud platform enables du to capture a new market segment—regulated public and private sector organizations that previously had no viable path to adopt public cloud services and advanced AI technologies. This positions du as a strategic technology partner for organizations across multiple industries requiring data compliance alongside innovation.