Netflix Accelerates Mobile Game Launch Using Amazon GameLift Managed Infrastructure
Netflix, a global media and entertainment streaming company, reduced infrastructure management overhead and accelerated time-to-market for a mobile game by deploying Amazon GameLift.
Value Results Summary
Netflix faced time pressure to develop and launch Squid Game: Unleashed, a mobile game based on its hit television series, before the release of the show's second season. The company needed to deliver a fully functional multiplayer game while managing server infrastructure and scaling demands globally. Netflix operates across four AWS Regions and serves over 280 million members in more than 190 countries, requiring a solution capable of handling massive concurrent player loads and ensuring reliable gaming experiences across geographies.
Netflix deployed Amazon GameLift, a fully managed service providing game streaming and multiplayer game server capabilities. By leveraging Amazon GameLift's infrastructure automation, Netflix's development team could focus entirely on building engaging game features rather than managing backend compute, networking, and deployment complexity. AWS handled server provisioning, auto-scaling, matchmaking, and availability monitoring, enabling Netflix to move faster without expanding its operations team.
Netflix successfully released Squid Game: Unleashed on schedule with a small development team, delivering a reliable and scalable gaming experience to millions of players worldwide. The managed infrastructure approach eliminated the need for Netflix to build and maintain proprietary game server management systems, reducing operational overhead and allowing the company to prioritize product innovation. By shifting infrastructure responsibilities to AWS, Netflix demonstrated how streaming and media companies can extend their platforms into interactive entertainment without building specialized gaming infrastructure in-house.
