Oracle Sales and CPQ Enable Broadcom to Scale Customer Operations Across $30B Acquisition Portfolio

Broadcom faced a transformative business challenge following $30 billion in strategic acquisitions that combined the company's semiconductor business with Brocade Communications' storage and networking, Symantec's enterprise security software, and CA Technologies' enterprise solutions. While significantly larger, Broadcom's customer base exploded from a small number of major accounts to many thousands of customers of varying sizes, rendering manual customer tracking and legacy systems obsolete. The company's back-end infrastructure ran on Oracle E-Business Suite, yet its front-end CRM operations relied on Salesforce through a CA acquisition. With a seven-month deadline to deploy a new system or extend expensive legacy Salesforce licensing, Broadcom needed modern applications for customer relationship management and configure-price-quote (CPQ) functionality that would integrate seamlessly across the enterprise. The company selected Oracle Sales, Oracle CPQ, and Oracle DataFox Data Management to unify customer operations.

Broadcom delivered Oracle Sales and Oracle CPQ to eight countries with more than 700 users within six months, integrating over 20 applications and migrating 30,000 contracts and 200,000 customers without disrupting active sales processes. The unified platform automatically generated 200,000+ sales renewals and established a single customer view spanning back-office and front-office operations, simplifying IT architecture and reducing complexity. The cloud-based solution enabled Broadcom to manage sales operations across new geographies including South America and India with local currency conversion capabilities. Simultaneously, Broadcom deployed Oracle DataFox to operationalize the Symantec acquisition in record time, replacing legacy data providers and completing territory design for 350 new sales representatives in just 90 days post-acquisition.

The business impact extended beyond operational efficiency to tangible sales organization improvements. Broadcom eliminated manual sales compensation calculations that had created inaccuracies, overhead expenses, and significant staff turnover that previously peaked at 40%. The transition to Oracle Sales provided sales representatives with pipeline visibility and goal tracking, allowing leadership to adjust quotas and incentive plans dynamically while freeing the sales team to focus on revenue generation. Oracle DataFox enriched 91% of Broadcom accounts with critical business data and increased industry classification fill rates by 75% across Symantec's customer portfolio, enabling account prioritization and predictive analytics to support a unified sales strategy post-integration.