Microsoft Dynamics 365 Sales Unifies Customer Insights for Steel Manufacturing Leader
Value Results Summary
Microsoft Dynamics 365 Sales Unifies Customer Insights for Steel Manufacturing Leader
thyssenkrupp Schulte, a steel and materials trading specialist, addressed fragmented CRM systems and siloed data by implementing Microsoft Dynamics 365 Sales.
thyssenkrupp Schulte, a leader in steel and materials trading with over 125 years of history, faced significant hurdles due to an underutilized and fragmented CRM landscape. Different departments operated with disconnected systems, making cross-departmental collaboration difficult and obscuring insights into the customer journey. To unify its operations, the company implemented Microsoft Dynamics 365 Sales to provide a user-friendly solution that integrated seamlessly with their existing technology stack.
The rollout supported 600 salespeople, leveraging the Dynamics 365 Customer Success Hub to ensure a smooth transition across a dispersed workforce. By utilizing Microsoft Power BI, Outlook, and Microsoft Teams in conjunction with the new CRM, employees gained a holistic experience within a familiar interface. This integration has moved the sales teams from siloed workstreams into a single system where they can easily monitor each other's activities and share feedback in real time.
Today, the organization maintains a 360-degree view of accounts, presenting the latest communications and key performance indicators within one dashboard. This transparency allows for more personalized customer interactions and proactive marketing strategies. Looking forward, thyssenkrupp Schulte plans to integrate Microsoft 365 Copilot to automate repetitive tasks, further increasing efficiency and allowing sales colleagues to focus on high-value customer engagement.
