84.51° Unlocks Retail Insights with Datadog

84.51°, a retail data science, insights, and media powerhouse, empowers The Kroger Co., CPG companies, agencies, publishers, and affiliates to craft personalized and valuable experiences for shoppers across their entire purchase journey. They achieve this by developing self-service data science and analytics software, delivering actionable insights to clients using first-party retail data gleaned from a staggering 62 million U.S. households.

To ensure the unparalleled availability and performance of 84.51°’s data science and analytics tools at scale, Nick Travis, Director of DevOps, focuses on fostering seamless collaboration among technical teams – development, support, systems, and product. Datadog plays a pivotal role in enabling these teams to work together more efficiently across infrastructure, applications, databases, and services. By providing a unified platform for monitoring and observability, Datadog helps 84.51° maintain its competitive edge in the rapidly evolving retail landscape.

With Datadog's comprehensive suite of tools, including Infrastructure Monitoring, Application Performance Monitoring, and Log Management, coupled with Azure monitoring capabilities, 84.51° gains unparalleled visibility into the health and performance of their Azure infrastructure, applications, and services. This holistic view spans hundreds of resource groups and subscriptions, empowering teams to proactively identify and resolve issues before they impact customers. Furthermore, Datadog's AI-powered monitoring and alerting capabilities enable consistent alerting and rapid troubleshooting, fostering a culture of ownership and accountability across the organization.

84.51° has also embraced Datadog Synthetics and Real User Monitoring to implement customer-centric testing strategies. By mirroring critical workflows through synthetic tests and automatically monitoring real user interactions, 84.51° gains invaluable insights into key performance metrics, bridging the gap between front-end applications and their underlying APIs. As a DevSecOps bundle customer, 84.51° now benefits from full security visibility across its infrastructure, applications, and network. Issues such as CVEs are surfaced within the same interface as performance data, enabling faster resolution and minimizing potential security risks.

Value Results:

Enhanced Collaboration: Datadog fosters a shared language and unified view across development, support, systems, and product teams, streamlining collaboration and accelerating problem resolution. Improved Observability: Datadog provides comprehensive visibility into Azure infrastructure, applications, and services, enabling proactive identification and resolution of performance bottlenecks and security vulnerabilities. Customer-Centric Testing: Datadog Synthetics and Real User Monitoring enable 84.51° to mirror critical workflows, ensuring optimal performance and a seamless user experience. Faster Issue Resolution: Datadog's AI-powered monitoring and alerting capabilities enable teams to quickly identify and address issues, minimizing downtime and maximizing system availability. Increased Security: The DevSecOps bundle provides full security visibility across infrastructure, applications, and network, enabling proactive identification and remediation of security vulnerabilities.