Basic-Fit Promotes Inclusivity with Pronouns Feature

Basic-Fit, a leading fitness chain, has taken a significant step in fostering an inclusive workplace by implementing a pronouns feature on their internal communications platform, 'Orange Connect,' powered by Speakap. This initiative reflects Basic-Fit's core values of being accessible, smart, inclusive, and committed, ensuring all colleagues feel welcomed, understood, and respected.

Recognizing that inclusion goes beyond mere diversity, Basic-Fit collaborated with Speakap to enable employees to express their preferred pronouns, allowing them to show their true colors in the work environment. This feature is particularly crucial for frontline workers who may not have company email addresses, ensuring they are also recognized and addressed respectfully.

The pronouns feature, easily accessible in users' private settings, promotes a culture of respect and acceptance. While the decision to disclose pronouns remains with the individual, the implementation underscores Basic-Fit's commitment to creating a safe and empowering environment. By addressing colleagues correctly, Basic-Fit not only demonstrates respect but also fosters improved mental health and well-being among its employees. The initiative aligns with a broader transformation in workplace culture, highlighting that using correct pronouns is not just a matter of preference but a fundamental aspect of treating individuals with dignity.

Value Results:

• Enhanced Inclusivity: Creation of a more welcoming and tolerant environment for all employees, particularly those in sexual and gender minority (SGM) groups.

• Improved Employee Well-being: Affirming employees' identities leading to lower rates of depression and higher self-esteem.

• Stronger Company Culture: Reinforcement of Basic-Fit's core values, promoting a culture of respect and acceptance throughout the organization.

• Increased Engagement: Empowers employees to bring their whole selves to work, which is key to improving employee engagement.

• Better Communication: Helps eliminate discomfort by ensuring staff use the correct pronouns.