Aviva Accelerates Insurance Operations with Snowflake AI Data Cloud Migration

Aviva, a diversified insurer serving over 25 million customers across the UK, Ireland, and Canada with a 325-year history, faced a critical challenge as organizational growth and acquisitions left it managing multiple disparate data platforms. This fragmentation limited the company's ability to deploy emerging technologies like generative AI and real-time data streaming, essential for competitive advantage in insurance. Aviva established rigorous vendor selection criteria demanding cloud-native architecture, multi-cloud flexibility, componentized design, and vendor independence. Snowflake's AI Data Cloud delivered on all requirements while providing a clear innovation roadmap. The company tested Snowflake's capabilities through Aviva Zero, a carbon-neutral car insurance product built entirely on the platform, which immediately demonstrated the solution's potential.

Working with Snowflake's Professional Services team and NextPathway, Aviva executed an ambitious migration of core workloads from Oracle Cloud to Snowflake on AWS while maintaining service quality. The team migrated 1.3 petabytes of data in just 7 months, focusing on claims and fraud detection systems. Results exceeded expectations: data processing speeds improved 8x over, and processing costs fell by at least 70% through Snowflake's per-second billing model. More strategically, Aviva shifted from microbatches running every 5 to 10 minutes to near-real-time streaming, transforming response times for customers making claims when they are most vulnerable. Data teams can now access critical information within seconds rather than minutes.

The performance gains translated directly into customer value. Claims teams can now instantly query data to locate nearby repair garages that minimize vehicle mileage, enhancing service quality. Consolidating insurance, pensions, and wealth management workloads onto Snowflake gave Aviva a unified customer view, enabling sophisticated multi-product modeling and more targeted service delivery. The fully managed infrastructure reduced operational overhead on engineering teams, freeing capacity for innovation. Aviva has already deployed generative AI to summarize complex claim journeys for contact center agents and is expanding AI applications across the organization. With its data modernization mission accomplished, Aviva now possesses the infrastructure and tools to become the truly data-driven organization its 325-year legacy demands.