du

du is an award-winning telecommunications provider headquartered in Dubai that serves nine million individual customers and over 100,000 businesses across the UAE. Since launching in 2007, du has delivered mobile and fixed-line services, broadband connectivity, and IPTV offerings while pioneering industry innovations like its Pay by the Second® billing system. The company also functions as the strategic platform provider for Smart Dubai and actively supports UAE sustainability initiatives, including alignment with Dubai's 2040 Urban Masterplan and the UAE's NetZero 2050 commitments. Beyond traditional consumer services, du operates carrier services, data hub facilities, and satellite services for broadcasters throughout the region.