Texas Rangers: A Home Run with Data

The Texas Rangers, 2023 World Series Champions, are leveraging data to revolutionize their operational efficiency and enhance the fan experience. By breaking down data silos and implementing a 360-degree view of their operations, the Rangers are making data-driven decisions that drive revenue, boost productivity, and create unforgettable experiences for their over 40,000 fans at each of their 81 home games.

Facing challenges with manual guest service processes and fragmented data across multiple sources, the Texas Rangers sought a unified solution to optimize their operations. By implementing Salesforce's Einstein 1 Platform, Sales Cloud, Service Cloud, and Tableau, the Rangers achieved a single source of truth for real-time data insights. This comprehensive view allows them to analyze everything from ticket purchases and concession sales to event attendance and promotional giveaways.

The impact of this data-driven approach has been remarkable. The Rangers have seen a 2,000+% increase in revenue from interest form leads by proactively engaging with fans on their website and connecting them with ticket representatives. Furthermore, by replacing manual guest services tracking with Service Cloud, the team can now log and track cases in real-time, leading to faster resolution times and improved operational efficiency.

Looking ahead, the Texas Rangers plan to further personalize the fan experience through the use of AI. By leveraging data on fan preferences, such as seating locations and food choices, the team aims to implement chatbots that can provide personalized recommendations for parking, gate entry, and concession options. This innovative approach promises to create even more engaging and enjoyable experiences for fans, solidifying the Texas Rangers' position as a leader in sports entertainment.

Value Results:

• 2,000+% increase in revenue from interest form leads.

• Real-time data insights for faster, smarter decision-making.

• Improved operational efficiency through streamlined guest services.

• Enhanced fan experience with personalized recommendations and proactive support.

• Data-driven insights for optimizing ticket pricing and renewal strategies.