Komen Increases Patient Support with Health Cloud

Susan G. Komen® personalizes patient care with Salesforce Health Cloud.

Salesforce

CRM, Healthcare

April 10, 2025

2

min read

Susan G. Komen®, a leading force in the fight against breast cancer, sought to enhance its personalized support for patients. Their mission demanded a unified view of patient data to better coordinate care, follow-ups, and self-service options.

By building its Patient Care Center on Health Cloud, Susan G. Komen® revolutionized its approach to patient support. The platform connected patient data and streamlined care delivery, offering an intuitive solution for both patients and Komen navigators. This comprehensive view enables navigators to access detailed patient profiles, monitor each patient's journey, and facilitate access to necessary care.

From a centralized console, Komen navigators now deliver tailored support, track interactions, initiate referrals, manage follow-ups, and share vital resources. Health Cloud's dashboards provide insights into patient trends, enabling the team to arrange comprehensive support, and automate essential tasks like personalized care plans and financial assistance requests, which allows care teams to focus on direct patient support.

Value Results:

  • Increased Patient Reach: Helped 600% more patients over three years.

  • Enhanced Patient Engagement: 40% increase in online patient portal usage.

  • Improved Care Coordination: Streamlined patient journeys with accessible data and automated tasks.