Salesforce Customer Reference Program: Share Your Success

Amplify your voice, share your impact, connect with peers.

Salesforce

Customer Relationship Management (CRM)

April 10, 2025

3

min read

The Salesforce Customer Reference Program offers a unique opportunity for businesses to amplify their voice, share their impact, and connect with industry peers. By becoming a customer reference, companies can celebrate their successes and establish themselves as thought leaders within their respective industries.

Participants in the program gain access to various channels for sharing their Salesforce success stories. These include peer-to-peer conversations, small group networking events, video testimonials, speaking opportunities at webinars and events, and analyst engagements. Each avenue provides a platform to reach potential customers and partners, building brand awareness and fostering valuable connections.

Grubhub, for example, has leveraged the program to showcase its journey with Salesforce technology. Maegan Rolando, Director of Merchant Supply Strategy & Operations at Grubhub, highlights the opportunity to contribute insights, connect with like-minded professionals, and tap into the collective wisdom of the community. This engagement not only benefits Grubhub but also inspires other businesses navigating digital transformation.

The Salesforce Customer Reference Program is more than just a marketing tool; it's a community-building initiative that empowers businesses to learn from each other, shape the future of innovation, and celebrate their achievements. By joining the program, companies can unlock a wealth of opportunities to promote their brand, attract top talent, and make a lasting impact on the Salesforce ecosystem.

Value Results:

  • Enhanced Brand Awareness: Increased visibility through various speaking and networking opportunities.

  • Thought Leadership: Positioned as an innovator in the industry, attracting top talent.

  • Community Engagement: Connected with peers and industry experts, fostering collaboration and learning.

  • Marketing Asset Creation: Developed compelling video testimonials and case studies for marketing purposes.

  • Influenced Product Development: Provided valuable feedback to Salesforce, shaping future product innovations.