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United Kingdom

๐Ÿ‡ฌ๐Ÿ‡ง

United Kingdom

Darktrace Accelerates Global Cybersecurity Expansion with AWS Global Passport Program

Darktrace, a leading AI-powered cybersecurity company, expanded into new markets and verticals by leveraging the AWS Global Passport program to build brand recognition and streamline go-to-market strategies.

Value Results Summary

Access to dedicated sales hubs and AWS re:Invent speaking opportunities to build market presence in new regions

Access to dedicated sales hubs and AWS re:Invent speaking opportunities to build market presence in new regions

Access to dedicated sales hubs and AWS re:Invent speaking opportunities to build market presence in new regions

Streamlined customer procurement process through AWS Marketplace, enabling faster deal closure

Streamlined customer procurement process through AWS Marketplace, enabling faster deal closure

Streamlined customer procurement process through AWS Marketplace, enabling faster deal closure

Threat detection and containment speed of 30 times faster than traditional approaches

Threat detection and containment speed of 30 times faster than traditional approaches

Threat detection and containment speed of 30 times faster than traditional approaches

Expansion into new verticals and regions through joint AWS go-to-market collaboration and local market expertise

Expansion into new verticals and regions through joint AWS go-to-market collaboration and local market expertise

Expansion into new verticals and regions through joint AWS go-to-market collaboration and local market expertise

Global customer base growth to 10,000 organizations across all industries and company sizes

Global customer base growth to 10,000 organizations across all industries and company sizes

Global customer base growth to 10,000 organizations across all industries and company sizes

Darktrace, founded in 2013, is a global cybersecurity leader that uses Self-Learning AI to detect novel threats across enterprise digital environments. The company's platform analyzes corporate networks, cloud infrastructure, email, endpoints, and operational technology to identify subtle deviations that traditional security solutions miss. With 10,000 customers worldwide, Darktrace sought to expand its presence in new regions, particularly the United States. However, entering unfamiliar markets presented significant challenges: building brand recognition, understanding local compliance requirements, and establishing effective go-to-market strategies in a competitive landscape where many organizations still relied on outdated, signature-based security approaches.

To accelerate its expansion, Darktrace partnered with AWS through the Global Passport program, which provided specialized resources, infrastructure support, and joint go-to-market initiatives. The partnership delivered tangible benefits, including access to a dedicated sales hub, opportunities to present at AWS re:Invent, and the ability to list solutions on AWS Marketplace to streamline customer procurement. AWS solutions architects collaborated with Darktrace's technical teams to solve customer challenges in secure, scalable ways. This collaboration opened doors to customers in new verticals and regions, enabling Darktrace to establish credibility and market presence more rapidly than independent expansion efforts would have allowed.

Looking forward, Darktrace continues advancing its cybersecurity capabilities with cloud-native detection and response solutions built on AWS infrastructure. The company's agentic AI technology, including Cyber AI Analyst, mirrors human investigation processes to provide security teams with clear decision logic and accelerated response times. By enabling organizations to detect and contain threats 30 times faster, Darktrace and AWS are empowering Chief Information Security Officers to become AI champions within their enterprises. The partnership demonstrates how platform providers and technology companies can scale together to address evolving cybersecurity threats at a global level.

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