Baptist Health Centralizes Patient Data with Salesforce

Baptist Health South Florida, a faith-based, not-for-profit healthcare organization with 27,000 employees and over 4,000 physicians, faced a significant challenge in delivering coordinated patient care. Disparate systems, including electronic medical records, call centers, and in-person visits, hindered a holistic view of each patient's healthcare journey. This fragmented data landscape made it difficult to proactively address individual patient needs and personalize communications. Baptist Health sought a centralized data hub to empower employees and physicians with up-to-date, comprehensive patient information.

To overcome these challenges, Baptist Health leveraged Salesforce Data Cloud and Health Cloud to centralize patient data and create unified patient profiles. By integrating data from various sources, including medical records and visit summaries, Data Cloud provides a 360-degree view of each patient's health history and interactions with Baptist Health. This unified data foundation enables the organization to align its strategy, interactions, business operations, and technology around the patient, fostering a seamless experience across all touchpoints.

With Data Cloud, Baptist Health can now create highly targeted patient segments based on medical data, such as patients due for annual checkups or those at high risk for specific conditions. These segments enable personalized marketing outreach via email and text messages, empowering patients to proactively manage their health and improve their overall well-being. Furthermore, Baptist Health is exploring the use of generative AI to streamline content creation, enhancing employee productivity and marketing efficiency.

The Einstein 1 platform serves as Baptist Health's centralized data hub, bringing together CRM, AI, and trusted data for a complete patient view. This unified platform replaces disconnected systems and records, providing a single source of truth for patient information. As Baptist Health continues to evolve its technology infrastructure, Salesforce provides a scalable foundation to ensure data accessibility and support future growth.

Value Results:

• Enhanced Patient Experience: Centralized data enables personalized care and proactive communication, resulting in a more seamless and patient-centric healthcare journey.

• Improved Operational Efficiency: Streamlined data access and AI-powered content creation tools increase employee productivity and marketing effectiveness.

• Data-Driven Insights: Unified patient profiles provide valuable insights into patient needs, enabling targeted interventions and improved health outcomes.

• Scalable Foundation: The Einstein 1 platform offers a flexible and scalable infrastructure to support future growth and technology innovation.