Asana Integrates Claude to Power AI-Driven Work Management for 150,000+ Customers

Asana is an enterprise work management platform that helps teams connect organizational goals to strategic portfolios, cross-functional projects, and individual tasks. The company identified a critical gap in how distributed teams answer core questions: who is doing what by when, and why. To address this challenge and advance their mission of helping teams work together effortlessly, Asana sought a generative AI partner that shared their commitment to ethical, transparent, and trustworthy technology. Anthropic's Claude emerged as the ideal partner, with both organizations aligned on responsible AI development and cutting-edge capabilities.

Asana integrated Claude into its proprietary Work Graph data model through Anthropic's Early Access Programs. The Work Graph captures work-related relationships, context, and information across entire organizations, providing the structural foundation that allows Claude to surface reliable, accurate insights without disrupting existing workflows. Asana embedded Claude into five core Asana AI features: Smart Workflows (AI Studio for automating routine tasks), Smart Goals (standardizing goal-setting), Smart Chat (surfacing cross-team insights), Smart Status (automatically identifying risks and roadblocks), and Smart Summaries (providing proactive portfolio and project updates). By combining Claude's reasoning capabilities with organizational context, Asana created features that reduce decision-making time for executives while enabling teams to focus on strategic, creative work.

The impact has been substantial across Asana's 150,000+ global customers. Asana achieved years-to-weeks acceleration in engineering development cycles, demonstrating that small teams could now build features in weeks that previously required years of engineering effort. One global media and entertainment customer improved C-Suite escalations, smoothed work handoffs, and automated request routing through Asana AI. Another leading outdoor advertising company is transforming their creative request process by using AI to triage requests, deliver tailored recommendations, and streamline ad creation. Asana's rapid innovation cycle with Claude has enabled them to deliver measurable productivity gains, helping teams achieve 10x faster data-driven decision-making while adapting to organizational change more effectively.