Kurt Geiger Enhances Customer Experience with Splunk

Kurt Geiger, a luxury footwear giant with over 80 stores and 240 concessions, relies on its websites to deliver exceptional customer experiences, generating over a million daily page views. Recognizing the critical importance of website uptime and optimal performance, Kurt Geiger sought a solution to proactively address issues and gain real-time insights into their e-commerce operations.

Facing challenges such as time-consuming fault resolution, limited real-time sales performance insights, and a reactive approach to website anomalies, Kurt Geiger turned to Splunk Enterprise. The goal was to consolidate siloed machine data, enable real-time search and analysis, and gain comprehensive visibility into their Amazon Web Services (AWS) cloud deployment.

By implementing Splunk Enterprise, Kurt Geiger transformed its approach to website management. The e-commerce team gained the ability to proactively identify and resolve issues, ensuring a smooth and uninterrupted shopping experience for customers. Real-time monitoring provided confidence in their cloud infrastructure, while insights into web traffic allowed for optimized customer journeys and the detection of suspicious activities. The benefits of Splunk Enterprise extended beyond the e-commerce team, empowering the marketing division with real-time insights into campaign performance.

Kurt Geiger's success with Splunk Enterprise demonstrates the power of machine data in optimizing website performance, enhancing customer experiences, and driving business growth. By leveraging Splunk's capabilities, Kurt Geiger remains at the forefront of the luxury footwear market, delivering exceptional online experiences that align with its brand values.

Value Results:

Proactive troubleshooting for enhanced website performance.

Real-time monitoring for confidence in cloud operations.

Improved website traffic insights to optimize customer experience.

Faster resolution of website issues and anomalies.

Empowered marketing team with real-time campaign insights.