AB InBev Brews Success with New Relic

Anheuser-Busch InBev (AB InBev), the world's largest beer company with over 500 brands and operations in more than 50 countries, embarked on a digital transformation journey in 2017. The goal was to optimize business operations, accelerate growth, and enhance customer experience by migrating data centers to the cloud and adopting a DevOps deployment model. A key initiative was the creation of an e-commerce platform to augment their B2B salesforce, aiming for 50% of B2B sales ($36 billion) to flow through this platform within three years.

However, the transformation was complicated by the decentralized approach, with nine geographic zones independently developing their own platforms. This resulted in a lack of visibility into performance, making it difficult to gauge success, solve problems, or improve performance. AB InBev needed a monitoring solution to provide the data necessary to support their DevOps approach and improve the performance of their e-commerce operations.

AB InBev turned to the New Relic platform to gain comprehensive visibility across its entire IT environment. By deploying New Relic APM, synthetics, browser, mobile, and infrastructure monitoring, AB InBev was able to pinpoint issues, improve performance, and drive accountability. The platform enabled them to identify problems with their mobile app, optimize their pricing engine, and accurately allocate AWS costs across different geographic zones.

The results have been significant. AB InBev has seen an 80% improvement in mean-time-to-resolution (MTTR) for incidents, as well as an improved mean time between outages (MTBO). The insights provided by New Relic have not only validated their DevOps deployment model and facilitated their cloud migration, but have also led to a better online customer experience and more completed purchases.

Value Results:

• Improved MTTR by 80%.

• Enhanced online customer experience with a faster pricing engine.

• Accurate allocation of AWS costs across different geographic zones.

• Better mobile app experience for customers using older devices.

• Data-driven decision-making and improved accountability across the organization.